SaaS Glossary
Basic definitions of acronyms commonly used in product management and sales organizations, and
Software-as-a-Service industry

Product-Led Growth

Product-Led Growth (PLG): A business model and strategy that focuses on using the company's product as the primary driver of customer acquisition and revenue growth. This approach puts the product at the center of the customer journey and uses it as the primary means of attracting, engaging and retaining customers. PLG companies often use freemium or trial models, in-product education and onboarding, and customer success programs to drive growth. This approach is becoming increasingly popular among SaaS and technology companies, as it allows them to provide value to customers before they make a purchase, and can be a cost-effective way to generate leads and revenue.

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