SaaS Glossary
Basic defenitions of acronyms commonly used in product management and sales organizations, and Software-as-a-Service industry

Call To Action

A call to action is a Marketing and Sales tactic that aims to trigger a direct response from a customer. 

In marketing, it can be a "signup" or "Buy" button on a webpage or marketing resource. 

In Sales, it can be a question such as "do you have your calendar handy?" or "What questions do we need to address today to help you push the Buy button?"

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