SaaS Glossary
Basic definitions of acronyms commonly used in product management and sales organizations, and
Software-as-a-Service industry

Call To Action

A call to action is a Marketing and Sales tactic that aims to trigger a direct response from a customer. 

In marketing, it can be a "signup" or "Buy" button on a webpage or marketing resource. 

In Sales, it can be a question such as "do you have your calendar handy?" or "What questions do we need to address today to help you push the Buy button?"

Turning User Feedback into Revenue Today!