SaaS Glossary

Basic defenitions of acronyms commonly used in product management and sales organizations, and Software-as-a-Service industry

Average Revenue Per Account

No, ARPA has nothing to do with an archaic Server Protocol used in the Internet stone age to translate a hostname to an Internet address.


ARPA stands for "Average Revenue Per Account," and it is one of these easy metrics. To calculate it, you will need to know your total yearly revenue and the total volume of your paid accounts.

Total Yearly Revenue / Total Number of Accounts = ARPA


Knowing your ARPA can help you forecast your revenue target and identify how much revenue your company generated during a given period.

Connect your users and your product

Learn more on how to collect feedback with ProdCamp