SaaS Glossary

Basic defenitions of acronyms commonly used in product management and sales organizations, and Software-as-a-Service industry

Average Selling Price

No, ASP has nothing to do with Microsoft Active Server Page or an Application Service Provider. 

ASP means Average Selling Price. This metric is particularly helpful if you are selling different products, and you want to identify which product has the highest impact on your revenue. You can obtain it as followed:

ASP = Net Sales of your product / Total number of Units sold.


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